4Tune

Strategic Advisors

  • Hospitality
  • Music
  • Marketing
  • Entertainment

A boutique consultancy specializing in music and entertainment marketing, partnerships and programming for brands, venues, and cultural institutions.

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About

The right room, the right partners, the right people, the right time.

4-tune /ˈfɔːr.tʃuːn/ noun

From the Roman goddess Fortuna, goddess of good luck and abundance.

4Tune is an award-winning strategic consultancy that grows revenue, audiences and cultural relevance for brands, venues and institutions. We pair high-level corporate strategy with cutting-edge entertainment to reach an increasingly diverse and distracted consumer.

Ken Bryan, CEO

Services

What we do

Marketing & Brand Strategy

Campaign strategy, audience growth and brand positioning, measured against bookings and revenue.

Promotions & Launches

Launch campaigns, activations and guest-acquisition funnels built to lift attendance and per-head spend.

Programming & Experience

Event concepts, live entertainment, talent and seasonal calendars that build community, increase relevance and deepen loyalty.

Strategic Partnerships

From corporate and community to public affairs, we bring the relationships, skills and know-how to connect you with the right people, places and opportunities to move your business forward.

Selected work

By The Numbers

For over 20 years and 300+ events across film, music and entertainment, our team has put brands in the room with Oscar winners, chart-topping artists and the world’s top chefs.

$2.7B
Combined box office

Across 300+ films

85
Oscars

Plus 72 BAFTAs, 50 Emmys and 115 Golden Globes won by the actors, writers and directors we’ve hosted

37
Oscars after premiere

Including 3 Best Picture, plus 29 BAFTAs and 15 Golden Globes

30+
Live concerts

Metallica, Robin Thicke, will.i.am, John Legend, Ice-T, Snoop Dogg, Wyclef Jean and 10 of the world’s top international DJs

Celebrity chefs Mario Batali, Cat Cora, Scott Conant, Todd English, Philippe Chow, Giada De Laurentiis, Michael Schulson, Rao’s and more

16,000
Guest capacity

Make The Girls Dance w/ Hugel

RBC Amphitheatre

5,000
Guest capacity

Solonda

Festival at Downsview Hangar

2024
Award

Marketing Campaign of the Year

Brand work for Coterie

2017
Award

Promoter of the Year

National award

Portfolio

  • MTV Canada
  • Oliver & Bonacini
  • Microsoft Canada
  • Aston Martin
  • TIFF
  • Bacardi Canada
  • Pepsi Canada
  • INK Entertainment
  • Adidas
  • Trump International
“One word: phenomenal.”
Bacardi Canada
“Beyond our expectations.”
Microsoft Canada

Contact

Let’s talk

For partnerships, programming and venue mandates. Based in Toronto.

[email protected]
© 2026 4Tune AdvisorsToronto, Ontario