Oftentimes we see disastrous examples of brands trying to ride cultural phenomena. See Pepsi's tone deaf Kendall Jenner Pepsi ad for a...

I love Twitter. I get more news and opinions on there than from the MSM. There are alot of smart people on there once you figure it out....

LIVE Nation's event revenue tops SONY & Universal's music sales by $200,000,000.00! What this tells me is social media can't replace...

So last year I spent a short stint as Sr. Marketing Manager for INK Entertainment. We booked Paris Hilton at Cabana and boy did we get an...

You used to call him on his cellphone, but Drake is now reaching millions of people with his billboards. There was no sophomore slump for...

Canadians’ trust in businesses has plummeted and has fallen below the global average, according to results from Edelman’s 2015 Trust...